You’ve likely heard that a brand is more than your logo and tagline. But what is the process to strategically create a brand that represents the best of your organization? Brand Defined A brand is the unique experience audiences have with an organization or product. It is the perception your customers have based on the accumulation of all experiences with the brand. This includes the product experience itself and all…
In the past, best practices dictated that only ecommerce sites necessitated HTTPS encryption. Other sites that were not gathering credit card information or other sensitive data were developed using HTTP. That has all changed over the past year. Google has strongly advocated that sites adopt HTTPS encryption, the industry standard for ensuring the security and integrity of data traveling between a website and browser. In July 2018, Chrome will begin to mark all…
With less and less available time -– and budgets that need to stretch to do more -– choosing the right mix for optimal impact is more important than ever. Marketers are finding it increasingly difficult to keep up with constantly emerging strategies and better ways of executing. And while technology has certainly allowed us to become more efficient, sound decision making in choosing the right things in the first place…
Last week, there was brute-force login attack targeted at WordPress websites, a popular publishing platform. An estimated 17% of sites worldwide use the platform and its popularity makes it a constant subject of attempts to exploit vulnerabilities. This particular case is a brute force attempt at a Denial of Service (DoS) attack. In particular, if you have “admin” as your username, change it and make you’re using a strong password. Do…
