Verve Marketing Group logo

Posts by Joan Begitschke

Verve Marketing Group Receives 2019 Best of Oak Brook Award, Marketing Agency

Joan BegitschkeMarketing

OAK BROOK October 21, 2019   Verve Marketing Group has been selected for the 2019 Best of Oak Brook Award in the Marketing Agency category by the Oak Brook Award Program. Each year, the Oak Brook Award Program identifies companies that have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers…

Read More
Brand flower brought to life

How Are Brands Created?

Joan BegitschkeBranding, Creative

You’ve likely heard that a brand is more than your logo and tagline. But what is the process to strategically create a brand that represents the best of your organization? Brand Defined A brand is the unique experience audiences have with an organization or product. It is the perception your customers have based on the accumulation of all experiences with the brand. This includes the product experience itself and all…

Read More
Website security - moving from http to https

Is Your Website Showing as “Not Secure”?

Joan BegitschkeWebsites

In the past, best practices dictated that only ecommerce sites necessitated HTTPS encryption. Other sites that were not gathering credit card information or other sensitive data were developed using HTTP. That has all changed over the past year. Google has strongly advocated that sites adopt HTTPS encryption, the industry standard for ensuring the security and integrity of data traveling between a website and browser. In July 2018, Chrome will begin to mark all…

Read More
Integrated marketing communications

What’s the Best Marketing Communication Mix?

Joan BegitschkeMarketing

With less and less available time -– and budgets that need to stretch to do more -– choosing the right mix for optimal impact is more important than ever. Marketers are finding it increasingly difficult to keep up with constantly emerging strategies and better ways of executing. And while technology has certainly allowed us to become more efficient, sound decision making in choosing the right things in the first place…

Read More
WordPress security help against brute force attack

How to Take Precautions Against WordPress Brute-Force Attack

Joan BegitschkeWebsites

Last week, there was brute-force login attack targeted at WordPress websites, a popular publishing platform. An estimated 17% of sites worldwide use the platform and its popularity makes it a constant subject of attempts to exploit vulnerabilities. This particular case is a brute force attempt at a Denial of Service (DoS) attack. In particular, if you have “admin” as your username, change it and make you’re using a strong password. Do…

Read More
Menu