An intentionally built brand increases efficiency and profits through clear, compelling messaging and a visual identity that can be consistently carried through in products and all communications.
An intentionally managed brand –
Every branding project is unique. Projects can be huge or small. They may necessitate extensive customer research or none at all. A brand relaunch may be pursued to dramatically change customer perceptions or simply be a refresh with many aspects of the messaging and visual identity considered locked in.
Regardless, our branding process will always include an evaluation of competitors. And we will develop a consumer story, messaging, look and feel created that resonates with your audience and furthers the organization’s mission and vision. This is then documented in a brand style guide that helps everyone to be on the same page going forward.
The mission, passion, purpose and envisioned future of the brand
How the brand is viewed in comparison to the competition
Creating an appealing promise that is credible and connects with all audiences
The core attributes, values, beliefs, and behaviors that embody the brand
Creation of the brand story, key messages, and visual look and feel
When we first started working with Verve, they asked about and focused on our organization’s goals. In the end, that initial conversation and the subsequent design of our website helped us reach heights we hadn’t even dreamed of. Our membership has doubled, our community has almost tripled, our blog posts are easier to design and share and we are used as a resource more than ever before.
“We’re so happy with our site! One of our main goals was to save the Board time and money by automating as much as possible through the website. It’s raised the professionalism of our organization. The entire Board is pleased.”
“This process could not have run smoother. Thank you guys for the consistent excellence.”
“Our objective for the Kiefer site was to enhance the customer experience by reducing friction and improving an overall category navigation with an SEO-driven approach that supports our key business segments. We set out to improve our visual brand, page designs site layout and flow throughout the our site to drive order conversion rates. Our site redesign – working with Verve Marketing Group – achieved our brand and customer experience objectives.”
