Our Brand Process

Branding is an ongoing effort that increases efficiency and profits through consistent messaging and a visual look and feel that is carried throughout all communications.

An intentionally driven brand provides —
• Greater clarity and memorability of the brand
• Marketing efficiency and efficacy with a strong, consist message, look and feel
• Guidance for prioritizing organization resources
• A foundation for growing an increasing number of “brand advocates” who are emotionally attached and loyal to the brand

PHASE 1: Discovery

We start with an understanding of your mission, vision, values and we uncover potential gaps between your envisioned brand and audience perceptions that need to be addressed in messaging, look and feel. This information gathering phase also includes an audit of the competition. Primary research may also be conducted if deemed necessary with internal decision-makers and consumers.

PHASE 2: Brand Platform

Your brand platform that concisely explains the brand. The deliverable for the brand platform includes these key elements:

Brand Vision
Incorporates the organization’s reason for existence, key product/services and target audiences.

Brand Positioning
Distinctive strength that your audience values.

Brand Promise
Compelling, credible, and easily understood promise that connects with all audiences.

Brand Personality
Brand values, beliefs, core attributes, personality characteristics, and persona.

PHASE 3: Brand Identity and Messaging

Depending on your need, deliverables may include:

Logo Design
These may be type logos or type with a brand mark.

Tagline
Taglines and/or branded campaigns may be developed.

Key Messaging
Long and short versions of the brand may be developed as well as key messaging points that the brand is framed around.

Visual Look and Feel
Creation of the organization’s visual identity includes exploration of design elements such as colors, body and display typefaces, use of imagery, potential use of graphical shapes, textures, and space.

PHASE 4: Implementation Into Website, Digital and Print

Verve Marketing Group will then implement your brand identity into the full range of web, digital and print communications if desired. These typically include launch with new website, business papers, social graphics, and print collateral.