Our Brand Process

PHASE 1: Discovery

We start with an understanding of your mission, vision, values and we uncover potential gaps between your envisioned brand and audience perceptions that need to be addressed in messaging, look and feel. This information gathering phase also includes an audit of the competition. Primary research may also be conducted if deemed necessary with internal decision-makers and consumers.

PHASE 2: Brand Platform

Your brand platform that concisely explains the brand. The deliverable for the brand platform includes these key elements:

Brand Vision
Incorporates the organization’s reason for existence, key product/services and target audiences.

Brand Positioning
Distinctive strength that your audience values.

Brand Promise
Compelling, credible, and easily understood promise that connects with all audiences.

Brand Personality
Brand values, beliefs, core attributes, personality characteristics, and persona.

PHASE 4: Implementation Into Website, Digital and Print

Verve Marketing Group will then implement your brand identity into the full range of web, digital and print communications if desired. These typically include launch with new website, business papers, social graphics, and print collateral.