You’ve likely heard that a brand is more than your logo and tagline. But what is the process to strategically create a brand that represents the best of your organization? Brand Defined A brand is the unique experience audiences have with an organization or product. It is the perception your customers have based on the accumulation of all experiences with the brand. This includes the product experience itself and all…
CHICAGO, April 2, 2018 – Verve Marketing Group is pleased to announce that it has been named to the Chicago Top Ten Creative Agency list by B2B ratings and review organization Clutch. Analysts at Clutch chose the companies based on rankings and evaluations by clients, service lines, and ability to deliver. “We are pleased to make Clutch’s Top Ten Creative list, says Joan Begitschke, Founder and Chief Marketing Strategist. “It…
This is the last in a 3-part series of posts based on interviews with Seth Guge. Q: What are the big communications trends you see happening right now – key trends or elements in being successful? SG: Both mobile and social media are going to continue to grow. I think things evolve depending on the generations. What continues to happen is that younger people like something and that’s where the…
This is the second in a series of blog posts based on interviews with Seth. Today he shares his thoughts about the world of design. Q: Why is design critical to branding and marketing efforts? SG: At some point there was a breakthrough in the business world in understanding how important design is. Obviously, it was around forever but just since about the mid- to late nineties the breakthrough…
Seth joined Verve as Creative Director in 2010. His career has included design leadership roles at Arc Worldwide/Leo Burnett, Euro RSCG, and Burrell Communications where he brought his creative talents to brands such Target Stores, McDonald’s, Starbucks, Verizon, and Proctor & Gamble. Recognition for Seth’s work spans both the digital and print worlds including best-in-class design accolades by Amazon.com for the Crest Whitestrips online storefront pages and being featured in…
