Here are four simple and often-overlooked tools that provide a foundation for understanding how your site is being used and for making more informed decisions for search engine optimization. Google Analytics This free online service from The Big G allows you to measure traffic and visitor behavior quite easily. It’s got tons of advanced sections for slicing and dicing whatever you might need to know. Some of the most important…
With less and less available time -– and budgets that need to stretch to do more -– choosing the right mix for optimal impact is more important than ever. Marketers are finding it increasingly difficult to keep up with constantly emerging strategies and better ways of executing. And while technology has certainly allowed us to become more efficient, sound decision making in choosing the right things in the first place…
Back in early June, Google came out with recommendations for building smartphone-optimized websites in a way that gives both computer and smartphone optimized sites the best chance of performing well in Google search. What is it and why use it? Responsive web design is a technique that keeps your desktop and mobile content on a single URL with different experiences depending on the device. Design-wise, we create variations of each…
