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Marketing

Verve Marketing Group Receives 2019 Best of Oak Brook Award, Marketing Agency

Joan BegitschkeMarketing

OAK BROOK October 21, 2019   Verve Marketing Group has been selected for the 2019 Best of Oak Brook Award in the Marketing Agency category by the Oak Brook Award Program. Each year, the Oak Brook Award Program identifies companies that have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers…

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Verve Marketing Group top marketing consultancy firm in Chicago by Expertise

Verve Marketing Group Named to Select List of Top Branding and Top Marketing Agencies in Chicago

Verve MarketingAwards, Branding, Marketing

Verve Marketing Group is pleased to announce that it has been selected as a Chicagoland top marketing consultancy firm by independent research and review company, Expertise. Expertise identified and rated 639 Chicago marketing consultancies culling firms down to a hand-picked list of eleven firms for its top rated list. Companies cannot pay to be on the Expertise list or in any way influence its recommendations. Rather, the company uses a…

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Decision-Making Tools for Website Optimization

Joe EdakkunnathuMarketing, Websites

Here are four simple and often-overlooked tools that provide a foundation for understanding how your site is being used and for making more informed decisions for search engine optimization. Google Analytics This free online service from The Big G allows you to measure traffic and visitor behavior quite easily. It’s got tons of advanced sections for slicing and dicing whatever you might need to know. Some of the most important…

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Integrated marketing communications

What’s the Best Marketing Communication Mix?

Joan BegitschkeMarketing

With less and less available time -– and budgets that need to stretch to do more -– choosing the right mix for optimal impact is more important than ever. Marketers are finding it increasingly difficult to keep up with constantly emerging strategies and better ways of executing. And while technology has certainly allowed us to become more efficient, sound decision making in choosing the right things in the first place…

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Computer, tablet, phone for responsive web design

Responsive Web Design Will Become Standard, Necessary for Optimizing Search

Verve MarketingMarketing, Websites

Back in early June, Google came out with recommendations for building smartphone-optimized websites in a way that gives both computer and smartphone optimized sites the best chance of performing well in Google search. What is it and why use it? Responsive web design is a technique that keeps your desktop and mobile content on a single URL with different experiences depending on the device.  Design-wise, we create variations of each…

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