Marketing, content, design and tech experts all play a part in ensuring an enjoyable, intuitive experience for site visitors. Our process includes creation of site visitor personas to understand why and how key audiences come to the site, site map, and wireframes.
Great design creates an experience that feels, looks, reads, and functions well. It expresses your brand in an enjoyable site experience. And with every page designed to reflect the prioritization and natural flow of content.
Copy and design work together. Sometimes copy leads. Sometimes visuals say it all. On a site relaunch, leave it to us to work with your existing and new content—and repurpose it for an amazing user experience! Headlines that let visitors skim to get the big picture. Body copy that explains the details they want to learn more about. All in the voice of your brand.
A mobile website is more than just responsive. Verve Marketing Group began creating responsive websites early on in 2012 even before Google’s announcement that year that mobile friendly sites would become an important factor in rankings. Your website will be designed for viewing on phone, tablet, and desktop/laptop with appropriate page design and navigation.
Optimizing your site to be found involves both technical backend and copy—and design frontend work. We address both to optimize your site’s online search visibility related to what your audience is searching for and the products/services you offer. Verve Marketing Group also offers off-site search marketing services to supplement on-site SEO if desired.
You may be amazed what can be done in WordPress! Many clients come to us with a desire to use WordPress because of its easy-to-use backend for updates. We will advise on whether this is the best platform based on your needs but for informational websites, functionality should generally not hold you back. We can create custom themes that allow you to do most anything that is needed. Or can work with an existing theme for customized function and brand identity.
