The Brand and Challenge
The Beacon ProAct 200™ is a sump pump alarm and monitoring system that proactively tests homeowners’ sump system and provides notifications of system failure. The manufacturer hired Verve Marketing Group to help bring the product to market.
What We Did
Verve’s work comprised a full range of marketing and creative work including
• Product naming brainstorming
• Creation of the brand look and feel
• Sales collateral design
• Trade merchandising
• Product website
• Consumer brochure
The direct to consumer brochure was awarded the MarCom Gold Award by the Association of Marketing and Communication Professionals (AMCAP).
