Zondervan Academic publishes books, videos, and curriculum for Christian scholars, pastors, and students.
A number of publications by this publisher are targeted to niche audiences. The lower overall size of the market puts a cap on sales and marketing budgets that need to work hard to reach targeted audiences.
What We Did
Verve worked with the publisher’s marketing team to develop a package of digital advertising assets that could be created in an efficient turn key process, thereby minimizing the client’s marketing cost as well as saving time in teeing up a continual stream of new book releases. Core assets include an email sent to internal email lists, social graphics to be used by the author and influencers, and a collection of digital web banner ads used for social and publisher advertising – all with a consistent message, look and feel that plays off of the book cover design.