The Brand and Challenge
Wheaton College is the top distinctively Christian liberal arts college in the U.S. The College. The College produces an annual weekend event for major donors held at a retreat location on the east coast. One of the challenges was to keep the attendance up as the event had been held at the same location multiple years with invites to a similar, highly selective list of high-end donors.
What We Did
Verve Marketing Group created the event look which was carried through to all materials. The invitation was designed as a multipage brochure delivered in a specially designed, can’t-miss box that ensured opening. The invitation and experience of opening the box reflected the specialness of the event itself. Verve worked directly with the printer to choose paper, special finishes and the details needed to create a special and memorable experience.
In addition to the invite materials, other graphic design work included –
- Program book design
- Branded slide presentation templates
- Save the Date and response materials
- Campaign notecards
“Our event raised a substantial ROI beyond our expectations. Twenty-eight donor households signed up for our exclusive event which was a record response. Verve went above and beyond.”
— Lacey Case
Event Manager, Advancement, Vocation, and Alumni Engagement