CapTrust Financial

Website

Client

CapTrust is an independent Investment Consulting firm that provides private wealth management services for individuals and financial consulting services for institutions.

The Challenge

The previous CapTrust site was a “cookie-cutter” design that looked much like every other financial investment site.

What We Did

Verve created a custom theme site built in WordPress with a design and functionality that raised the stature of the firm consistent with its extremely high-end clientele, attention to personal relationships, and commitment to service excellence. The site conveys a more emotive experience and sense of trustworthiness which is the foundation of the firm’s name.

“We are an investment consulting firm,” says Brian VandenBrink, one of the Managing Partners. “But beyond that, almost more importantly, we think of ourselves as being in the relationship business—at the end of the day, in an organization that happens to offer investment consulting.”

The Results

This website was a 2014 WebAward winner in the Financial Services category by the Web Marketing Association.
 

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