The Brand and Challenge
The Collection at McCormick Square is where organizations from around the world gather for events and meetings curated from its interconnected campus of hotels, the Wintrust Arena, and the famed McCormick Place Convention Center. McCormick Square is operated by the Metropolitan Pier and Exposition Authority, a municipal corporation created by the Illinois General Assembly. The previous website did not convey the stature of the world-known destination and the sales team desired a new site to elevate its presence and better convey the benefits of booking at the campus.
What We Did
Website
Verve Marketing Group created a new website in WordPress that showcases the flexibility of the McCormick Square Convention Campus and the great city of Chicago. The new highly graphics web design replaces a previously text-heavy design to create a dynamic and exciting experience. Messaging brings out the limitless possibilities for events possible through the large, interconnected campus. Content was also reorganized allowing meeting planners to easily navigate to their key decision-making considerations: meeting space, accommodations, food and catering, and local entertainment.
BEFORE <> AFTER
Upgraded Floor Plan Graphics Improves Proposals and Presentations
The entire collection of floor plans that the Sales Team uses for proposals and presentations were updated for a more professional presentation. The new graphics allow the team to visually help prospective companies better see where and how their events will occur within the interconnected campus.
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