CORNERSTONE CHILDREN’S LEARNING CENTER: New website design and digital marketing increases school tours and student enrollments.
The Brand and Challenge
Cornerstone Children’s Learning Center is a NAEYC accredited early learning program for infants through pre-kindergarten in Chicago’s near north side. Cornerstone’s previous website was built from a 3rd party educational platform that was not easily customizable. As a result, the site included areas that didn’t apply to the school which were non-clickable and not functioning. At the same time, important content such as online tuition payment and the ability to schedule a tour of the school were difficult to find. The overall feel was also dated and not reflective of the quality education and personalized care the center provides.
What We Did
Verve Marketing Group developed a new website in WordPress for this early education center. The new design plays off of the Center’s logo with colorful and memorable curved shapes and a look and feel that showcases the warm and loving environment of the school. New content organization and intentional links and buttons help move prospective parents through information, reviews and sign-up to schedule an in-person tour.
Awareness, traffic and conversions on the site are driven through organic SEO, Google Ads, and local market digital advertising targeted to parents.
The Google marketing has been KEY for us in getting higher enrollment again. – Lois Scott, Executive Director