Rebrand and digital marketing for children’s early learning center helps drive awareness and conversions for new enrollments.
The Brand
Cornerstone Children’s Learning Center is a NAEYC accredited early learning program for infants through pre-kindergarten in Chicago’s near north side.
The Challenge
Cornerstone’s previous website was built from a 3rd party educational platform that was not easily customizable. As a result, the site included areas that didn’t apply to the school which were non-clickable and not functioning. At the same time, important content such as online tuition payment and the ability to schedule a tour of the school were difficult to find. Last, the overall feel was dated and not in line with the brand experience of quality education and personalized care.
What We Did
Verve Marketing Group developed a new website in WordPress designed with a fresh, modern look and feel and new content organization and page design. Bright new pages explain each program level and the site visually showcases the warm and loving environment of the school. Intentional links and buttons help move prospective parents through information, reviews and sign-up to schedule an in-person tour.
Awareness, traffic and conversions on the site are driven through organic SEO, Google Ads, and local market digital advertising targeted to parents.
