The Brand and Challenge
Cornerstone Children’s Learning Center is a NAEYC accredited early learning program for infants through pre-kindergarten in Chicago’s near north side. Cornerstone’s previous website was built from a 3rd party educational platform that was not easily customizable. As a result, the site included areas that didn’t apply to the school which were non-clickable and not functioning. Conversely, critical content such as online tuition payment and the ability to schedule a tour of the school were buried and difficult to find. Our client also felt the overall feel was dated and not reflective of the quality and personalized care children experience at the Center.
What We Did
Verve Marketing Group designed a WordPress website for this early education center. The new design plays off of the Center’s logo with colorful and memorable curved shapes and a look and feel that showcases the warm and loving environment of the school. New information architecture and page design encourages prospective parents to sign-up to schedule an in-person tour.
Traffic and conversions on the site are driven through organic SEO, Google Ads, and local market advertising targeted to parents.
“The Google marketing has been KEY for us in getting higher enrollment again.”
– Lois Scott
Executive Director, Cornerstone Children’s Learning Center