The Brand and Challenge
Indiana Behavior Analysis Academy is a premier provider of ABA (Applied Behavior Analysis) therapy. IBAA helps children on the autism spectrum to obtain the skills needed to successfully navigate their lives and grow to become more independent, happy young adults. IBAA’s previous website had been developed when the company began over a decade earlier and did not accurately reflect who it is today.
What We Did
Website Design
Verve designed a WordPress website for IBAA with new branding and content organization. The new visual brand reflects the quality and personalized care patients can expect in IBAA’s comfortable clinics. Visitors can also now quickly find IBAA services and how to take action to begin the process of becoming a client.
The top banner of the Home page picks up on the IBAA tree icon from the logo in a nod to the family aspect of ABA therapy and the unique growth plan and journey of every patient. Content is expanded and upgraded throughout and a blog was added. Articles reinforce IBAA’s expertise and support for those on the journey as well as providing a mechanism for increasing organic traffic.
BEFORE <> AFTER
New Brand Identity and Logo
The client wished to maintain the company’s iconic tree icon which symbolizes growth and health experienced through each individual’s unique experience. The new logo design transformed the previous hand drawn illustration into a simplified, digital icon andhttps://app.smartlead.ai/app/master-inbox logo that retains the essence of the original but now in a more vibrant mark that is usable for a wider variety of applications including scaling small to huge.
Results
• 95% increase in backlinks over 3 years supporting domain authority
• 24% increase in organic traffic first 18 months
NEW LOGO
OLD LOGO
“The Verve team surpassed our expectations for updating our website and logo. They made our vision a reality.”
— Lisa Steward, M.A., BCBA
Owner, Director of Operations
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