Indiana Behavior Analysis Academy
Healthcare: Premier ABA Therapy Provider Rebrands with New Site
Branding Web Design Logo Design

The Brand and Challenge

Indiana Behavior Analysis Academy is a premier provider of ABA (Applied Behavior Analysis) therapy. IBAA helps children on the autism spectrum to obtain the skills needed to successfully navigate their lives and grow to become more independent, happy young adults.

IBAA’s existing site had been developed when the company began over a decade earlier. The site was very basic and did not present the organization as the trusted, premier ABA therapy provider that it has become known for in the region. With new competition on the scene, the client wanted a website overhaul both for the overall brand look as well as new messaging and design.

Indiana Behavior Analysis Academy healthcare website design

What We Did

Website Design

Verve designed a WordPress website for IBAA with new visual brand, messaging, and content that helps visitors to quickly understand the services available and easily take action to begin the process of becoming a client.

The new site reflects the quality, personalized care that patients can expect in IBAA’s comfortable clinics. The top banner of the Home page picks up on the tree icon in the logo with a nod to the family aspect of ABA therapy and the unique growth plan and journey of every patient. All content from the previous site was expanded and upgraded. And a blog provides helpful articles for those exploring autism and the start of the journey after diagnosis.

New Brand Identity and Logo

The client wished to maintain the company’s iconic tree icon which symbolizes growth and health experienced through each individual’s unique experience. Verve took the previous hand drawn illustration and updated it in a simplified, digital icon that retains the essence of the original in a more vibrant mark that is also usable for applications when it needs to be scaled down or up in size.

NEW LOGO

Indiana Behavior Analysis Academy Logo Design

OLD LOGO

IBAA "Before" logo

“The Verve team surpassed our expectations when updating our website and logo. They made our vision a reality.”

— Lisa Steward, M.A., BCBA
Owner, Director of Operations

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