The Brand and Challenge
K’Tizo Tea offers teas from around the world as well as custom blends both online and at K’Tizo Cafe. K’Tizo had websites for its ecommerce store, retail Cafe, and blog site with different URLS and overlapping content related to the K’Tizo brand.
What We Did
Verve Marketing Group consolidated content from the brand’s previous ecommerce, retail tea shop, and blog sites into a single website with refreshed brand messaging and visual look and feel. The new site reorganized all content for better functionality and improved sales by customers whether in person or online.
Features of the website:
Updated brand look and feel: Verve created a new brand look built out from the importance the company places on building community and bringing people together through the “connecting beverage” of tea.
New information architecture: The website’s content was completely reorganized to eliminate content redundancies between the previous three sites. Content was also reorganized in a streamlined way and with all content accessible from the top navigation.
Ecommerce: The ecommerce section is now graphically oriented with clear product organization and an easy checkout system.
Calendar of events and classes: The site makes it easy for visitors to see all musical and educational events in a consolidated calendar with easy registration and payment right on the site.
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