Create a new logo for parent company Union Partners and create a logo structure for an overarching branded look that could easily be implemented for sub-branded companies.
What We Did
Verve developed a new logo and brand mark for the parent company. The mark was then used as the primary consistent element along with type treatment for the sub-branded companies. The logo structure of the mark, color, and type treatment are being used to easily create a new logo for each new company purchased and brought into the Union Partners family.