Client and Challenge
MOGO is a leading dental practice management software provider. They had experienced a significant drop in leads from their AdWords campaign and were looking to improve leads overall.
What We Did
Verve’s work for MOGO included organic search engine optimization and making several adjustments to the AdWords campaign that had been running. AdWords work included adding a remarketing campaign, writing new text ads, and creating more targeted offers. After 3 months, the client experienced a dramatic improvement including:
• Leads up more than double from the previous month’s baseline
• 10 new keywords ranked on the first page of Google & Bing
• AdWords campaign conversions up 40%
