The Brand and Challenge
Since its beginning in 1909, MorningStar Mission has had one main goal — to help people in need. The Mission provides food, shelter, and help for long-term recovery through Christ-centered programs at its facilities in the Joliet, Illinois area.
With new leadership and a vision for accomplishing excellence throughout the organization, MorningStar desired a new website that would more accurately reflect the quality of the Mission’s programs and help visitors to more easily take action to become involved.
Web Design and Development
Verve created an all-new experience for the Morningstar Mission website. A new look and feel was created that raised the stature of the organization. Content was developed and reorganized from the previous site. Functionality was added including ability to accept donations and post events online.
New features facilitate giving and engagement:
• Donations are now made directly on the site, rather than appeals drive to a third-party platform.
• A blog shares inspiring stories of lives changed by MorningStar, along with news and updates.
• An events section makes it easy for volunteers to find and register for upcoming opportunities to support Morningstar.
Social Media Marketing
Social media marketing on Facebook, LinkedIn and Instagram promote the need and work of MorningStar Mission. Organic social is the second biggest traffic driver to the MorningStar website.
Event Promotion
Fundraising events are promoted through organic and paid social, popups on the site, and email.
Promotional landing pages such as this one shown for “Sponsor-a-bed” at Morningstar provide compelling, and detailed information along with an on-page donation or registration form that makes it easy to act.
This campaign had a 4% conversion rate.
“We are thrilled with our website. I think it’s changed how people view the Mission. And with everything now on the site including our donation forms, it’s easier than ever to be involved. Our team is energized!”
— Kevin Watson
Executive Director, MorningStar Mission
Contact Us About Your Project.
Fill out below and let’s start a conversation!
"*" indicates required fields
