National Garden Bureau
Website
Nonprofit doubles membership and triples community engagement with new branding and website.
Client
The National Garden Bureau (NGB) is the non-profit marketing arm of the gardening industry.
The Challenge
National Garden Bureau previously had a custom built site that was difficult to update and not mobile responsive. Our client wanted an easy-to-update, modern looking site. Other objectives included providing tiered levels of promotional opportunities on the site to help member organizations reach an interested audience and to provide differentiating levels of benefits related to membership levels.
What We Did
Budget considerations and the need for almost daily site updates drove the solution for a theme-based WordPress site with custom work for specific functionality and design details.
Verve created a new site with a clean, modern feel and white background that showcases the plants, modern lifestyle imagery, and lots of white space. The site also provides opportunities for NGB member organizations to promote products and services. These include a sidebar of ads placed next to featured plants and promotional pages for member podcasts, products and courses.
Results
National Garden Bureau has seen a strong increase in participation and membership attributed to the new site. Partner members appreciate new promotional opportunities and the Board is thrilled with the increase in site visits. And the organization is also now able to better track site participation such as downloads.
This site was a Gold Award Winner in the 2019 Hermes Creative Awards for nonprofit web design.
See the National Garden Bureau Website >
