National Japanese American Historical Society


NJAHS website design

The Brand

The National Japanese American Historical Society (NJAHS) is a nonprofit organization that collects, preserves, and educates the public on the Japanese American experience. NJAHS’s vision is to assist in our learning from the past as a catalyst to improve our future.

The Challenge

The previous NJAHS website was extremely limiting in allowing staff to make changes and updates and it has a less-than-ideal process for online donations and membership. Verve’s experience in nonprofit web design and curriculum promotion made us a good fit for the project.

What We Did

“One of the biggest improvements with the new site is the reorganization of content and intuitive navigation that allows visitors to find what they need,” says Joan Begitschke, Chief Marketing Strategist. The site is built in WordPress allowing staff to easily add and update the organization’s continuing stream of educational opportunities. This also allows flexibility for content reorganization in page design and navigation.

In addition to addressing the more functional issues on the site, Verve also created a brand new look to present the organization in a more modern light. “Even though their work is focused on history, we wanted to present the organization itself as modern,” says Creative Director Seth Guge. Various textures of Japanese rice paper subtly allude to the Japanese culture throughout the site.

The robust site launched with over 100 pages of content. Key aspects include:

  • Online membership application and payment
  • Calendar of Events – color-coded by events, exhibits, and public programs
  • Online donations
  • Blog of NJAHS news and awards
  • Archive of research used by students and others interested Japanese American history

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