NIV 50th Anniversary
Website design and promotion celebrating the NIV 50th Anniversary
Website Archives

The Brand

The NIV (New International Version) is the most-read English-language Bible translation in the world and the number one selling translation in the U.S. 2015 marks the 50th anniversary of the commissioning of the translation. Hundreds of new Bible editions are published each year in the NIV and it is a beloved translation in the Christian market.

What We Did

The NIV 50th Anniversary website was created to provide information about the history of the NIV and to support a yearlong campaign that promoted the translation to consumers, scholar/pastor influencers and retailers.

The website included a page of free Bible resources offering visitors a variety of ways to sample NIV Bibles and share the translation through social media. A gated (passcode  protected) Retailer section included a library of in-store Bible training resources as well as assets to support the 50th anniversary campaign.

Internet Advertising Competition Best of Industry Winner 2015 This website won the Internet Advertising Competition Best of Industry award in 2015.

NIV 50th anniversary website Home page
NIV 50th Anniversary timeline infographic design
NIV 50th Anniversary Made to Read web page
NIV 50th Anniversary Free Resources page

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