The Brand
The NIV (New International Version) is the most-read English-language Bible translation in the world and the number one selling translation in the U.S. 2015 marks the 50th anniversary of the commissioning of the translation. Hundreds of new Bible editions are published each year in the NIV and it is a beloved translation in the Christian market.
What We Did
The NIV 50th Anniversary website was created to provide information about the history of the NIV and to support a yearlong campaign that promoted the translation to consumers, scholar/pastor influencers and retailers.
The website included a page of free Bible resources offering visitors a variety of ways to sample NIV Bibles and share the translation through social media. A gated (passcode protected) Retailer section included a library of in-store Bible training resources as well as assets to support the 50th anniversary campaign.
This website won the Internet Advertising Competition Best of Industry award in 2015.
