New International Version
Faith-Based: Popular Consumer Site Upgrades Website Experience
Branding Custom Theme Website

The Brand and Challenge

The New International Version (NIV) is the most widely read and best-selling Bible translation in contemporary English. The previous NIV site had been adapted from a temporary promotional site the brand’s 50th anniversary a number of years ago. The client wanted a brand refresh as well as new functionality and a web design that would meet the stringent security protocols required by the client’s parent company and global media publisher, HarperCollins.

What We Did

Verve Marketing Group created an original, custom WordPress theme for this site. The new rebranded site included an updated experience for the high-traffic blog as well as presenting a new look and feel that captured the NIV’s position as both an accurate translation back to the original languages of the Bible – and yet, warm and inviting as an accessible and enjoyable Bible for devotional reading.

The deep website is the internet authority for information about the translation and NIV products. It is also a destination site for articles and free resources that visitors use to read, understand, and find relevance for God’s Word in their lives.

NIV Bible website design and development with IAC Award winner bug

Stand out features of the site include:

  • The ability for visitors to try out and compare popular verses with other Bible translations.
  • A robust blog design with easy to use back end that allows the client to customize related article choices and to easily populate product promos to the front facing page for articles drawn from NIV study and devotional Bibles.

  • Expanded freebies that allow visitors more ways to easily incorporate the Bible into their lives.

This website was awarded Outstanding Achievement and Best Faith-Based Website in the 2024 Internet Advertising Awards (IAC) competition.

“Thanks to all of you for your great work on the site. It’s beautiful and represents the NIV brand so well. You’ve been awesome to work with and I appreciate you all. Extra bonus that it was on budget and on time!”

— Helen Schmitt
Sr. Marketing Director & NIV Brand Manager, Zondervan

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