The Brand and Challenge
The New International Version (NIV) is the most widely read and best-selling Bible translation in contemporary English. The previous NIV site had been adapted from a temporary promotional site the brand’s 50th anniversary a number of years ago. The client wanted a brand refresh as well as new functionality and a web design that would meet the stringent security protocols required by the client’s parent company and global media publisher, HarperCollins.
What We Did
Verve Marketing Group created an original, custom WordPress theme for this site. The new NIV website includes an updated experience for the high-traffic blog as well as presenting a new look and feel that captures the NIV’s position as both an accurate translation back to the original languages of the Bible – and yet, warm and inviting as an accessible and enjoyable Bible for devotional reading.
The deep website is the internet authority for information about the translation and NIV products. It is also a destination site for articles and free resources that visitors use to read, understand, and find relevance for God’s Word in their lives.
Stand out features of the site include:
- The ability for visitors to try out and compare popular verses with other Bible translations.
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A robust blog design with easy to use back end that allows the client to customize related article choices and to easily populate product promos to the front facing page for articles drawn from NIV Bibles. This drives a highly successful digital marketing program.
- Expanded freebies that allow visitors more ways to easily incorporate the Bible into their lives.
This site was designed and developed as a custom WordPress theme with custom functionalities and an easy to use page builder for updates.
2024 IAC Award winner for Outstanding Achievement in Internet Advertising and Best Faith Based Website (top category award).
“Thanks to all of you for your great work on the site. It’s beautiful and represents the NIV brand so well. You’ve been awesome to work with and I appreciate you all. Extra bonus that it was on budget and on time!”
— Helen Schmitt
Sr. Marketing Director & NIV Brand Manager, Zondervan
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