The Challenge
Client HarperCollins asked us to develop a digital marketing campaign to support the New International Version (NIV). The NIV is the world’s bestselling English-language translation of the Bible with over 450 million copies distributed globally. Consumers purchase Bibles infrequently and when they do, they are faced with an overwhelming number of choices in the types of study notes and features contained within them as well as the decision of which translation they prefer for the text. Our client wanted a brand campaign that would support the translation across all ages for English-speakers worldwide.
