PARTICLE TECHNOLOGY LABS: Scientific testing lab increases site traffic 142% and revenues 13.8% with digital marketing program.

The Brand and Challenge

Particle Technology Labs (PTL) is a leader in the niche market of particle characterization testing. Clients in diverse industries such as pharmaceuticals, cosmetics, food, beverage, chemical, oil, pigment, environmental, water and wastewater utilize particle analysis testing to monitor and ensure product quality and safety standards. While already a leader in the field, PTL believed they could do better by outsourcing to a professional digital and web agency to be more effective in reaching new potential clients and communicating with materials in line with the high caliber of their services.

What We Did

In the first year, Verve Marketing Group developed a digital marketing program targeting the client’s niche audience with the goal of increasing online visibility and sales to potential new and repeat customers.

The Verve team of digital marketing, design, content marketing, and web experts works in collaboration with Particle Technology Labs to implement an ongoing multi-channel marketing program consisting of  monthly SEO-driven web articles, emails driving subscribers to the articles ad support from social media marketing.

Results

The more strategic marketing approach and quality of execution is resulting in  increased organic site traffic, increased overall traffic, substantial growth in first party emails and most importantly, new clients.

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