Scientific testing lab raises their marketing game with outsourced Verve Marketing Group team of digital marketing, design and web experts.
The Brand and Need
Particle Technology Labs is a leader in the niche market of particle characterization testing. Clients in diverse industries such as pharmaceuticals, cosmetics, food, beverage, chemical, oil, pigment, environmental, water and wastewater utilize particle analysis testing to monitor and ensure product quality and safety standards. Particle Technology Labs sought to improve the effectiveness of their marketing by outsourcing to a team of experts while saving costs in internal resources.
What We Did
Verve Marketing Group dove into understanding Particle Technology Labs’ scientific testing services. A digital marketing program was developed targeting the client’s niche audience with the goal of increasing awareness and sales to new and repeat customers.
The Verve team of digital marketing, design, content marketing, and web experts works in collaboration with Particle Technology Labs’ leadership and product-knowledge experts to implement a program of consistent, strategic marketing efforts. The multi-channel marketing program includes monthly SEO-driven web articles, emails that keep Particle Technology Labs clients and prospects front of mind, and social media marketing. Verve also supports Particle Technology Labs with print design and technical web maintenance support.
The more strategic marketing approach and quality of execution has resulted in increased organic site traffic, increased overall traffic, substantial growth in first party emails among other metrics tracked. We cherish our work with Particle Technology Labs and expect continued success with each passing month.