The Brand and Challenge
Particle Technology Labs (PTL) is a leader in the niche market of particle characterization testing. Clients in diverse industries such as pharmaceuticals, cosmetics, food, beverage, chemical, oil, pigment, environmental, water and wastewater utilize particle analysis testing to monitor and ensure product quality and safety standards. While already a leader in the field, PTL believed they could raise the quality of their marketing by outsourcing marketing to a professional digital and web agency while also saving the expense of hiring for multiple positions internally.
What We Did
Digital Marketing
In the first year, Verve Marketing Group developed a digital marketing program targeting the client’s niche audience with the goal of increasing online visibility and sales to potential new and repeat customers.
The Verve team of digital marketing, design, content marketing, and web experts works in collaboration with Particle Technology Labs to implement an ongoing multi-channel marketing program consisting of monthly SEO-driven web articles, emails driving current and potential clients to the articles, and additional traffic from social media marketing. The program produced a 142% increase in site traffic the first year.
Branding and Website
The following year, Verve created a new brand identity to better capture PTL’s position as a leader in the particle testing industry and their particular strength providing insightful testing analyses.
Work included designing a new logo and website. The new website not only modernizes PTL’s brand, but provides a much-improved visitor experience including –
- Complete redesign of the services pages that makes it much easier for customers to understand the purpose, benefits, and considerations for use of PTL’s 30+ analytical tests
- New blog area that allows visitors to find articles by topic and associate the PTL analytical tests that are related to the article
- Ability to easily find and filter sample data outputs by analytical test.
This site was designed as a custom WordPress site and was awarded the Award of Distinction in the 29th Annual Communicator Awards competition.
The Results
PTL’s strategic marketing approach and consistent execution delivered measurable growth:
- Organic traffic grew from 234 sessions in January 2020 to 3,142 in January 2026, representing a 1,242.74% increase — with overall site traffic rising 142% in the first year alone, driven by significant gains in organic sessions.
- Branded traffic share rose from 16.94% in 2022 to 45.02% in 2026, reflecting a major increase in brand visibility and recognition.
- From January 2022 to January 2026, PTL boosted its market authority by 166%, successfully evolving into a destination brand as branded search traffic surged.
- In January 2020, PTL had zero presence in AI Overviews or SERP Features. By January 2026, the brand appeared in 60 AI Overviews and 327 SERP Features, reflecting strong topical authority and content quality as search continues to evolve.
- In the first three years, average session duration improved by 43%, indicating stronger user engagement and content quality.
“From building our website to helping us develop a refreshed logo, your team has consistently delivered thoughtful, creative solutions. Your support and guidance in content development and social media strategy have been incredibly helpful. Beyond your talent, your staff is approachable, collaborative, and a true pleasure to work with.”
— Kelli Hubert, Internal Operations Manager
Particle Technology Labs
Contact Us About Your Project.
Fill out below and let’s start a conversation! Learn more about our web design and branding services.
"*" indicates required fields
