The Brand and Challenge
Particle Technology Labs (PTL) is a leader in the niche market of particle characterization testing. Clients in diverse industries such as pharmaceuticals, cosmetics, food, beverage, chemical, oil, pigment, environmental, water and wastewater utilize particle analysis testing to monitor and ensure product quality and safety standards. While already a leader in the field, PTL believed they could raise the quality of their marketing by outsourcing marketing to a professional digital and web agency while also saving the expense of hiring for multiple positions internally.
What We Did
Digital Marketing
In the first year, Verve Marketing Group developed a digital marketing program targeting the client’s niche audience with the goal of increasing online visibility and sales to potential new and repeat customers.
The Verve team of digital marketing, design, content marketing, and web experts works in collaboration with Particle Technology Labs to implement an ongoing multi-channel marketing program consisting of monthly SEO-driven web articles, emails driving current and potential clients to the articles, and additional traffic from social media marketing. The program produced a 142% increase in site traffic the first year.
Branding and Website
The following year, Verve created a new brand identity to better capture PTL’s position as a leader in the particle testing industry and their particular strength providing insightful testing analyses.
Work included designing a new logo and website. The new website not only modernizes PTL’s brand, but provides a much-improved visitor experience including –
- Complete redesign of the services pages that makes it much easier for customers to understand the purpose, benefits, and considerations for use of PTL’s 30+ analytical tests
- New blog area that allows visitors to find articles by topic and associate the PTL analytical tests that are related to the article
- Ability to easily find and filter sample data outputs by analytical test.
This site was designed as a custom WordPress site and was awarded the Award of Distinction in the 29th Annual Communicator Awards competition.
The Results
The strategic marketing approach and quality of execution resulted in 142% increased site traffic first year and increased organic site traffic in particular.
“We enjoy working with the experts at Verve Marketing Group. They offer a collaborative experience… and keep us current in today’s online landscape.”
— Kelli Hubert
Particle Technology Labs
