The Brand and Challenge
Salon Neapolitan is a Chicago area hair salon established in 1993. The Salon’s owner, Nicolle Lee desired a website that would showcase the Salon and its beautiful interior.
What We Did
Verve Marketing Group created a new WordPress site that captured the owner’s aesthetic sensibility and the unique environment at Salon Neapolitan. Pages of images that showcase real clients and the beautiful, expansive shop helped to create comfort and trust for those seeking a new salon stylist. The combination of on-site SEO and local listings created a steady flow of new leads for the Salon.
The Results
- Doubled the number of new unique visitors to the website (101% increase) in the first year after launch during the challenging times of the COVID-19 pandemic
- 5x increase in revenues after one year
- 272% increase in website traffic from organic search over 2 years
“We had tremendous growth after the website was developed and rebranded. Our numbers increased by 5x in sales and service. We owe this growth to Verve Marketing! They were instrumental in convincing me to change my marketing plan. Our gorgeous and easy to use website has been the reason for our tremendous growth and success!!”
— Nicolle Lee
Owner, Salon Neapolitan
