SALON NEAPOLITAN: New website catapults hair salon to 5X sales and service revenue and grows staff of 2 to team of 16


The Brand and Challenge

Salon Neapolitan is a Chicago area hair salon established in 1993. The Salon’s owner, Nicolle Lee desired a site that would showcase the Salon and its beautiful interior.

What We Did

Verve Marketing Group created a new WordPress site that captured Nicolle’s aesthetic sensibility and the unique environment in the Salon. Pages of images that showcase real clients and the expansive shop help to convey comfort and trust for those seeking a new salon stylist. The combination of on-site SEO and excellent local listings continues to create a new flow of leads for the Salon.


Salon Neapolitan responsive website design


  • Doubled the number of new unique visitors to the website (101% increase) in the first year after launch during the COVID-19 pandemic
  • 272% increase in website traffic from organic search over 2 years

“We had tremendous growth after the website was developed and rebranded. Our numbers increased by 5x to over a half million dollar in sales and service. We owe this growth to Verve Marketing!! They were instrumental in convincing me to change my marketing plan. Our gorgeous and easy to use website has been the reason for our tremendous growth and success!!! — Nicolle Lee, Owner

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