Tyndale Momentum is a book publishing imprint (brand) of parent company Tyndale House Publishers.
This custom logo project was prompted by the decision by the company to merge two publishing divisions, each publishing a similar genre of books, into the single previously existing brand Tyndale Momentum. The challenge was to create a new look that would work for the newly combined team.
What We Did
Our client was open to completely scrapping the existing logo to forge a new mark, which conveyed “energy, stability, forward moving, and fresh.”
The client group quickly landed on the chosen logo which was then developed into versions for various uses including product/book spine, digital and print promotion, and business papers.
Samples of the business papers are shown. Verve also created the Tyndale Momentum website.