The Brand and Challenge
Tyndale Momentum is a book publishing imprint (brand) of parent company Tyndale House Publishers. This custom logo project was prompted by the decision by the company to merge two publishing divisions, each publishing a similar genre of books, into the single previously existing brand Tyndale Momentum. The challenge was to create a new look that would work for the newly combined team.
What We Did
Our client was open to completely scrapping the existing logo to forge a new mark, which conveyed “energy, stability, forward moving, and fresh.”
The client group quickly landed on the chosen logo which was then developed into versions for various uses including product/book spine, digital and print promotion, and business papers.
Samples of the business papers are shown. Verve also created the Tyndale Momentum website.
“We were creating a new, more progressive brand with Momentum to set our books apart for agents, for the purpose of acquisitions, and consumers. We needed to finish this huge project in a ridiculously short timeframe… Verve was response to our needs and understood our goals and objectives. They were like part of our team. I’d recommend them to anyone.”
Nancy Clausen
Sr. Director of Marketing, Tyndale Momentum
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