The Brand and Challenge
The Management Training and Development Association (MTDA) offers management training courses. The goal was to create a brand that is distinct from industry leader American Management Association and to convey quality and trustworthiness of out of the gate for this start-up.
What We Did
Website Design
What We Did
Positioned as the more personal, practical, and lower priced option, MTDA needed a visual brand that would be memorable, distinct, and on par with industry leader American Management Association. This is accomplished on the site through a rich diversity of imagery and deeper colors that are distinctly different from its competition. The overall site experience is one of quality and trustworthiness – and for those comparing costs, a good value for the same training.
Visitors experience a robust “event” registration process which allows visitors to easily view course options, choose a specific session, and move through to register and pay online.
Logo Design
As part of the new branding, Verve also designed the MTDA logo. This incorporates the importance of the founder’s longer term vision for worldwide training reflected in the visual nod to “global” in the letter “D.”
Contact Us About Web Design.
Launching a subscription-based platform? Whether it’s courses, events, or memberships, we can help with a customized site to fit your needs.
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