Wheaton College wanted a synergistic campaign with an umbrella look and feel for their $175 million capital campaign. The initial website that was developed did not have the look, feel, or functioning that reflected the excitement and scope of this large 3-year campaign.
Verve worked in conjunction with the College’s internal design team to design a new campaign look. A new website was developed which is the hub where all marketing communications drive to.
The Wheaton College capital campaign website brings to life our client’s message that an investment in students is an investment in long-term kingdom advancement. The site is intentionally designed to move the entire range of potential donors to give — those who are ready to act from the get-go to those who are casually considering the idea of gifting and have come to the site to learn more.
Nine giving initiatives are presented in summary form for an overview taste of the College’s plans and individual scrolling pages unfold facts and inspiration for each campaign priority. And a section of student stories help donors connect their gift to the real-life differences being made in the lives of actual students.
Verve Marketing Group received the MarCom Gold Award for this site. See the From the Heart, For the Kingdom Website >
Verve also designed a variety of print support materials for major donor efforts. Work included a vision-casting brochure and flyers for campaign initiatives. Support materials were also created for local gala events held across the country for alumni including invites and on-site materials such as programs, presentation materials and standing banner.
The campaign resulted in $187 million giving, surpassing the campaign goal of $175 million. See the Campaign Wrap Up Site >
