SEO Agency Services

Rank in Google. Get Cited by AI.

Traditional Google rankings still matter — but more and more searches now start (and end) inside AI-powered tools like ChatGPT, Claude, Perplexity, and Google’s AI Overviews. Our agency optimizes for both.

The good news is that they reward the same thing: a clearly articulated brand with authoritative, well-structured content. Get that right, and you show up where your customers are looking — whether that’s page one of Google or a cited answer in an AI response.

That’s the work we’ve been doing for years, recognized as a Top Technical SEO Company in Chicago. We come alongside your team, tell you the truth about where you stand, and build a program that earns visibility you can measure.

GEO + SEO: One Strategy, Two Kinds of Visibility

Good SEO starts with an honest look at where you are today. Before we recommend anything, we do the research.

• See what you already rank for. We audit your current keyword visibility across both traditional search and AI-powered results — what you’re winning, what you’re close on, and where you’re invisible.
• Choose the right keywords to pursue. “Right” means the terms with meaningful monthly search volume that are genuinely relevant to your business — and that your site can realistically rank for given its current authority (domain authority, or DA). Chasing terms you can’t win wastes budget; we focus effort where it can actually move.
• Learn from your competitors. We look at what competitors rank for in Google and how they’re surfacing in AI answers, so your strategy is informed by the real landscape, not guesswork.

The result is a data-driven plan built around opportunities you can surface and rank for.

SEO Services: Both Technical and Content Optimization

Rankings and AI visibility come from getting a lot of details right. Here’s what we handle:

Content that earns visibility

We edit existing content and add to your current pages — especially to win SERP Features (the elements on a Google results page beyond the standard links, like featured snippets, “People Also Ask,” and image or video packs) and to be cited in AI Overviews (the AI-generated summaries Google shows at the top of many results). Where a topic deserves its own page, we build it, so you have content that can rank and surface for the keywords that matter.

The on-page fundamentals

We handle the essentials that quietly drive visibility: image alt tags, internal and external linking, optimized permalinks (with redirects where needed), headline (H1) and subhead structure, and SEO titles and meta descriptions. We also enrich pages with supporting media — additional images and embedded video linked from YouTube and Vimeo — to improve engagement and depth. Last, schema markup is created which in particular helps LLMs to more easily find and surface your content.

Technical health

We identify and fix issues that hold a site back: broken links, redirect chains, slow-loading pages, duplicate or thin content, and missing structured data. When your site structure itself is working against you, we’ll recommend changes. With your sign off, Verve will address these.

Reporting

We provide a baseline report up front and monthly reporting after, tracking what’s changed: AI citations and mentions, SERP Features earned, AI Overview appearances, and organic traffic to your pages.

Local Market SEO

When your customers are searching locally, being found in the right place at the right moment is everything. Local Market SEO helps your site surface in the searches that matter most — in front of the people in the areas you serve. We combine location-specific keyword targeting, on-page optimization, and ongoing content development into a long-term investment in visibility.

Our work includes:

• Local keyword and intent research. We build a data-driven strategy around the specific terms and phrases people in your market actually use — aligning your content with real search behavior, not assumptions.
• Targeted “City + Service” pages. Based on that research, we create dedicated pages for high-value local searches. For example, an organization helping people find affordable housing in Illinois might have pages optimized for searches like “Section 8 housing Rockford” or “low-cost housing Peoria” — each one a doorway for the people looking for exactly that.
• Google Business Profile management. We manage and maintain your Google Business Profile to support visibility in the Google Map Pack — keeping business information consistent and posting periodic updates so you’re easy to find in mobile and local searches.
• Consistent, optimized content. We identify, write, and publish 2–4 SEO-optimized articles per month. This builds the long-term site authority that SEO rewards and gives visitors genuine, useful information.
• Ongoing tracking and reporting. We monitor keyword rankings and website traffic continuously, with clear monthly reporting so progress is always visible.