The Verve team is a group of thinkers, doers, innovators and leaders in branding, marketing and creative. You will collaborate with strategic marketers and award-winning creatives who deliver what you need on time, on budget, and on target — passionate professionals who genuinely care about your success.


Joan Begitschke-Chief Marketing Strategist

Joan Begitschke

Chief Brand & Marketing Strategist

Joan helps connect the dots between client objectives and creative execution with special expertise in brand and content strategy.

Joan is a critical thinker who generates creative solutions drawn out of deep experience across a wide spectrum of marketing communication tools. She founded Verve out of a passion for branding and the power of strategic, artistic creative to help organizations grow brands that are more known, loved, and used. Prior to Verve, Joan worked on the client side for over 20 years helping to build businesses and brands in the corporate, non-profit, and agency worlds.. Joan holds a B.S. in Advertising from the University of Illinois, Urbana-Champaign and MBA in Marketing from DePaul University.

Seth Guge pic

Seth Guge

Creative Director

Seth is an award-winning, solutions-oriented designer who is equally adept in both the digital and print worlds.

Seth took on the design leadership role at Verve in 2010. His influence is reflected in all agency work. Prior to Verve, Seth’s career included design leadership roles at Arc Worldwide/Leo Burnett, Euro RSCG, and Burrell Communications where he has brought his creative talents to brands such as Target Stores, McDonald’s, Starbucks, Verizon, Citi, and Proctor & Gamble. Recognition for Seth’s design work spans both print and digital including being featured in Print Magazine and numerous awards at Verve. Seth holds a B.A. in Visual Communications from Judson University and was one of forty design leaders selected for the Harvard Business School’s 2007 Business Perspectives for Design Leaders program.

Joe Edakkunnathu - Director of Web & SEO Delivery

Joe Edakkunnathu

Web Development Director

Joe oversees our technical web team and brings his creativity and expertise to meet client objectives for site functioning — and he’s an SEO guru bringing deep expertise to all things Search!

Ivan Soares-full-stack web developer

Ivan Soares

Full Stack Developer

Ivan is our problem solver for all things custom web with deep experience in both back-end and front-end development. If it can be done, Ivan can do it!

Lucinda Armas

Lucinda Armas

Social Media Content Strategist

Lucinda brings a phenomenal combination of creativity, copywriting, and marketing expertise to amplify clients’ brands through social media and PR.