Custom Web Design

We build websites that are not only visually inviting and user-friendly—they’re strategically designed to drive key interactions important in supporting the organization’s mission and goals.

Verve Marketing Group is a web design agency with Chicago-area roots and clients across the country. We take an integrated approach to produceing a highly attractive and user-friendly experience with the business goals of the site paramount. Senior-level experts in strategy, content, UX/UI design, copywriting, web development, and SEO work together on every project, so your site is beautiful and built to perform.

Our Tried and True Process

Many agencies start with a template. We start with a conversation about your goals, your audiences, and what your current site gets right or wrong. As a website redesign agency, that listening shapes every decision that follows.

Web Design
and
Development

Discovery

Background, Objectives,
Specific site needs & preferences
Strengths, Pain points, Audiences

Information Architecture

SEO strategy
Site navigation/site map

Design and Development

Home page design
Unique secondary pages design
Programming

Content Implementation

Creation of additional content pages
Integrations and form testing

Final QA and Push Live

On-site SEO
Redirects
Move site files to your host & configure
Final approval and push live

Brand Expertise

In an age of cookie-cutter websites, we stand apart for our related expertise as a brand development agency. This expertise results in websites that express a brand’s essence in a compelling, unique, and memorable experience. Our team leads full brand strategy through identity creation projects — stakeholder research, positioning, messaging, logo design, and full visual identity systems. Your web project doesn’t need to include full brand development work, but it benefits from a team that knows how to translate a brand into an experience.

Websites Built to Engage and Perform

Mobile First Web Design Services

Mobile First Design

Verve Marketing Group began creating responsive websites early on in 2012, the same year Google signaled that mobile friendly sites would become a factor in rankings. Your website will be designed for viewing on phone, tablet, and desktop/laptop with appropriate page design and navigation.

Information architecture development is part of Verve's website services

Strategic, Intuitive Information Architecture

Marketing, design, and tech experts on our team ensure visitors easily find what they came for and discover what you want them to see next. Our process includes visitor personas to understand why and how key audiences come to the site, site map, and wireframes.

Website design services

UX/UI Design for a Compelling and Interactive Experience

Great design creates an experience that feels, looks, reads, and functions well. It expresses your brand in an enjoyable site experience. And with every page designed to reflect the prioritization and natural flow of content. Whether a brand launch or update to an existing site, we will explore the best execution of your brand look and feel.

Copywriting and brand messaging are a part of our web services

Copy that Resonates and Supports SEO

Copy and design work together. Sometimes words lead. Sometimes visuals say it all. On a website redesign, we work with your existing and new content and reshape it for an amazing user experience. Headlines that let visitors skim to get the big picture, body copy for those who want the details, and all in the voice of your brand.

SEO website services

Search Engine Optimized

Visibility depends on both what visitors see and what search engines read behind the scenes. We address both to optimize your site’s online search visibility for the topics, products, and services your audience is looking for.

Custom WordPress Web Development icon

A Site You Own and Control

We choose the technical platform that best fits your needs and preferences. For most informational websites, WordPress is generally the way to go, especially for its strength in easy updating combined with a robust capacity for customization and integrations. Verve Marketing Group is a top ranked WordPress agency building fully custom themes or customizing pre-made ones, and working in both Elementor and WPBakery. We also work with both WPBakery and Elementor page builders. Unlike WIX, SquareSpace, and other 3rd party hosted platforms, you’re not tied to where it’s hosted or limited in what your site can do. And when you’d rather not manage updates yourself, our web maintenance services take it off your plate.

Award-Winning Web Design

Intuitive content organization. Compelling, unique design. Sky’s-the-limit technology.

Web Design FAQs

It depends on the size of the site, whether it includes a full rebrand exploration, and the amount of new content and custom functionality needed. Timelines range from four weeks to 10 months, and most custom website projects take three to six months from kickoff to launch. We’ll map out a timeline with milestones before work begins, so you always know what’s next.

Not when it’s planned carefully. We audit your current rankings and traffic, preserve or redirect every important URL, and carry over the content search engines already value. Many clients see search performance improve after launch because the new site is built for search visibility from the start.

We provide ongoing technical web maintenance services as well as content support. Technical maintenance includes on-call troubleshooting, security updates, backups, and plugin management. For content, we can train your team to make updates in-house, handle updates for you, or both. Most clients manage routine updates internally, and Verve takes on anything out of the ordinary, as well as minor design or functionality changes.

Contact us about our web design services.

Have a site that’s ready for an upgrade? Let’s talk it through.

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