Custom Web Development
If you’re facing a website challenge that doesn’t have an obvious answer, that’s exactly the kind of project we like. We’ll dive into the goals and issues that your site should address and provide solutions drawing from expertise in the full range of tech stack options, as well as whether custom programming might be the best solution for a particular need. When it is, we can build the custom frontend and backend functionality along with potential customized integrations that connect the tools and data your business already runs on.
Replatforming
Sometimes the main problem isn’t your website design — it’s the platform it’s stuck on. When a site can’t grow, can’t be updated easily, or can’t do what the business needs, we move clients to a foundation that serves them better. For most services organizations, that’s WordPress.
We regularly “migrate” sites from platforms that have started to hold clients back:
- Wix to WordPress and Squarespace to WordPress — for greater flexibility and expanded functionality beyond what hosted builders allow.
- Custom-coded to WordPress — for a far easier-to-update backend, so your team isn’t dependent on a developer for relatively routine changes.
- Joomla! to WordPress — for a simpler, more manageable content experience.
While we’re at it, in 100% of situations, we update your website, taking a fresh look at everything including the branding, content organization, page designs, messaging, and SEO. So you have an all-new site rather than a “migration” that’s simply improving the backend. That said, we are meticulous in assessing and accounting for all current content. Everything that you like and is working is kept and everything that can be improved is improved.
Experts in Custom WordPress Web Development
Over the last 18 years, our web design agency has built sites in Drupal, Joomla, and WordPress, as well as fully custom-coded sites. But our deepest expertise — and our exclusive focus now — is custom WordPress design and development. We’ve worked across the full spectrum of WordPress development, from building custom themes from scratch to tailoring existing ones, and from developing one-of-a-kind functionality to integrating and customizing third-party tools of every sort.
We’re fluent in every popular WordPress page builder, from Elementor to WPBakery. Backend ease-of-use for your content updates matters to us as much as the frontend experience, and we’ll accommodate whatever preference fits your team. We also stay actively involved after launch, so your site keeps looking great and functioning well for as long as possible.
Technical Expertise Powers Possibilities
Following is a brief list of our tech expertise and experience.
Web Development Options and Capabilities
- HTML, CSS, JavaScript/jQuery, PHP, MySQL
- Custom WordPress theme development
- Custom WordPress plugin development
- Git-based production pipelines
- Headless CMS design and setup
- Custom API integrations
Platforms and Page Builders
WordPress, WooCommerce, Elementor, WPBakery, as well as older page builders such as Divi and Beaver Builder
Frontend Functionalities
- Multi-language sites
- Events and event management including onsite registration, online meetings, and onsite embeds for 3rd party platforms such as EventBrite
- Membership/LMS for courses and protected content
- Embedded social feeds and sharing
- Online payment processing for ecommerce and donations such as through Stripe
- Online appointment booking such as for salons and facility management
- Onsite customized audio players such as through SoundCloud
- Interactive maps and graphics
Promotion and Marketing
- Forms of every type including for lead generation, online applications, donations, contest polling, and subscription sign-ups with Gravity Forms, Hubspot, The Event Calendar, and 3rd party embedded forms from ESPs and fundraising software
- Chatbots for lead gen including custom AI chatbots and integrations with 3rd party chatbot platforms
- Content SEO including keyword optimization and site/page content organization
- Technical SEO including title and meta, and attention to alt tags, permalinks, and page weight
- Custom popups and announcement banners
Performance and Security
- Configuration of hosting, web application firewalls, and content delivery networks for firewall protection, malware scanning, and brute-force protection
- Page caching and minification
- Email and anti-spam including email deliverability on the site via external mail services
- Web accessibility such as through AccessiBE
- Anti-spam for site form submissions and comments